Easy to understand and loaded with insight.
This is total trivia and has nothing to do with marketing topics.....A week never goes by without someone asking me about Web 2.0, what is it and how they should it use for their company. This video, originally posted on YouTube, provides a nice foundational explanation. Web 2.0 is to be experienced, not merely explained. Enjoy!
While never touted as an easy path to success, over the years I've observed a few drivers of entrepreneurial insomnia. In fact for many the challenges far outstrip their personal drive and tolerance for risk.
Six Common Entrepreneurial Fears:
1) Selling and rejection
2) They said “yes” – now what do I do?
3) Inability to cover living expenses (or make payroll)
4) Not building “career” for future employment
5) Figuring out what to do when your first attempt fails
6) Losing your family
Net, most folks have “day jobs”, “work for the man” and “sleep at night” :)
Ok, so maybe you won't die, but you will make less money.
Proven fact: "world-class" companies take branding seriously, while "also ran" organizations think their brands are logos.
Which one do you aspire to be? Who does your branding? Remember, your customers can spot "amateur hour" a mile away.
