August 15, 2009

Experience Is The Best Teacher

I read today that 54% of the Fortune 100 have Twitter accounts and marketers prefer it almost 2 to 1 vs Facebook. I scratch my head and wonder what the other 46% are waiting for??

Are you on top of your social media name?

Ever try to secure a name (brand, user, vanity) on a social media website only to find out the one you want is taken?

There is a website called KnowEm that allows you to plug in a name and learn if it's taken. It's a great tool, fast and free http://www.knowem.com/

BTW, am sharing this as I don't want what happened to me to happen to you. I waited too long and now struggle to find AndyMartin available on the more popular sites. Fortunately my business name is quirky enough and I can still list Al Dente on most sites.

July 13, 2009

Why Great Marketers Should "Eat the Stunned"

Thanks to all that attended our Eat the Stunned presentation at the Business Marketing Association's annual conference in June!

Call me biased, but my partner Ian Heller of Real Results Marketing sums it up best in this clip :)

Enjoy!

May 9, 2009

What Do They Have In Common?









None of them will ever make any money !! Their business model is intellectually bankrupt. That means "as is" they will fail financially.

Drink the social networking Kool-Aid as a consumer. Why not? It's fun. As a professional marketer remember that any path that seems too good to be true, is too good to be true.

April 4, 2009

Malcolm Gladwell: What we can learn from spaghetti sauce

Easy to understand and loaded with insight.

January 29, 2009

Rookie Sales Mistake

November 17, 2008

Marketing Insights & Perspective



Presented at Invention to Venture workshop at UCF on Nov 14, 2008

October 28, 2008

Google TV Ads

Every day we get closer and closer to controlling our own destiny!

September 12, 2008

Stretch Goals


Has this ever happened to you?




August 17, 2008

19.5

This is total trivia and has nothing to do with marketing topics.....

Do you know how many gallons of gasoline are typically produced from a barrel of crude oil?

Now you do. It is 19.5 gallons according to various sources.