May 11, 2008

Google AdWords or Starbucks Latte?

Does this guy look familiar? How are you ever going to successfully cold call him?

Let me share a secret - YOU CAN'T ! In the B2B game no one ever buys this way. Smart decision makers seek solutions every day; however, THEY decide when and who they want to hear from.

Next time you are tempted to generate a hot lead by buying someone coffee and hoping they introduce you to their rolodex, don’t. Instead focus your energy and dollars in a solid Google AdWord campaign. It's not as tough as you may think and it's a lot easier to "sell" when someone has called and asked you for information.

No comments: